Frequently Asked Questions

Everything you need to know. If we missed something, just ask.

General

What services does Inca Media provide?

We provide a complete digital platform: online ordering systems, loyalty programs, pickup & delivery, website development, AI-powered marketing, and social media management — all in one place.

Who do you work with?

We work with restaurants, salons, law firms, dental clinics, and local businesses across Florida. If you serve customers, we can help you get more of them.

How is Inca Media different from other agencies?

We're not just an agency — we're a platform. You get ordering, loyalty, delivery, website, AND marketing in one place. No juggling 6 different vendors.

Online Ordering & Delivery

Do you charge commission on orders?

No. Zero commission on every order, ever. You keep 100% of your revenue. That's the whole point.

How is this different from third-party delivery apps?

Third-party apps take 15–30% of every order and own the customer relationship. Our platform gives you a complete branded system — ordering, loyalty, gift cards, AI chatbot, kitchen display, and analytics — with zero commission and full data ownership.

Do I need to handle delivery myself?

You can offer pickup only, use your own drivers, or we integrate with third-party delivery services like Uber Direct. The difference is you're not paying commission on the food. You choose what works for your operation.

Can I keep using third-party apps alongside this?

Absolutely. Many clients use third-party apps for discovery while pushing loyal customers to order direct. Over time, most shift 60–80% of orders to their own system — saving thousands per month.

Do my customers need to download an app?

No. It's a PWA (Progressive Web App) that works on any phone, tablet, or computer. Customers can add it to their home screen for an app-like experience — no App Store needed.

How does the loyalty program work?

Phone-based enrollment — no cards or apps needed. Customers earn points on every order and redeem them at checkout. We also generate Apple Wallet and Google Wallet passes automatically.

What analytics and reports do I get?

Financial reports, revenue trends, sales by item/category, customer segmentation, delivery vs pickup metrics, conversion funnels (visit > menu > cart > order), chat analytics, and A/B test results.

Does it work with my existing POS?

We integrate with most major POS systems. We'll confirm compatibility during your free consultation.

How long does ordering setup take?

Most restaurants are live within 48 hours. We handle menu digitization, branding, payment setup, domain configuration, loyalty program, and KDS setup. You just send us your menu and logo.

Website Development

Why don't you use WordPress?

WordPress is great for blogs, but terrible for performance. The average WordPress restaurant site has 30-50 plugins, loads in 5+ seconds, and scores below 50 on PageSpeed. Our hand-coded sites load in under 2 seconds with zero plugin dependencies. Faster sites rank higher and convert more visitors into customers.

What does "AI-optimized" actually mean?

Google now uses AI Overviews to answer search queries directly. We structure your website content, schema markup, and metadata so Google's AI can understand and cite your restaurant. When someone asks "best tacos near me," your restaurant shows up in the AI-generated answer — not just the regular search results.

Do I own my website?

Yes, 100%. The code, the design, the content — it's all yours. If you ever leave, we hand over everything. No lock-in, no proprietary systems you can't take with you.

Can I update the menu and content myself?

Yes. We build a simple admin panel where you can update your menu, hours, specials, and photos without touching any code. Or just text us and we'll update it for you — usually within a few hours.

How long does it take to build a website?

Most restaurant websites go from first call to live in less than one week. We send you a homepage mockup within 48 hours of our discovery call so you can see the direction immediately.

Do you handle hosting?

Yes. Hosting, SSL, CDN, backups, and ongoing maintenance are all included. We monitor your site 24/7 and handle updates so you never have to think about it.

Can the website connect to my ordering and loyalty system?

Absolutely. If you're using our ordering platform, it integrates seamlessly. We can also connect third-party tools like OpenTable, Toast, or Square if needed.

AI Marketing

How is AI Marketing different from Social Media Management?

Our social media service focuses on content creation, community management, and organic growth across social platforms. AI Marketing covers the full picture — SEO, Google Ads, Meta Ads, email campaigns, SMS, review management, and competitor tracking. Many clients use both together for maximum impact.

What does "AI-optimized" mean for ads?

Instead of a human manually checking ads once a day, AI monitors performance in real-time and automatically shifts budget to top-performing campaigns, pauses underperformers, and tests new audiences. This means your money works harder 24/7.

How much should I budget for ads?

Most restaurant clients see strong results starting at $1,000–$2,000/month across Google and Meta. We'll recommend a specific budget during the audit based on your market, competition, and goals. We never push you to spend more than makes sense.

How do you track ROI?

We set up full conversion tracking — Google Analytics, Facebook Pixel, and Microsoft Clarity — so we can trace every order, reservation, and phone call back to the exact campaign that drove it. Monthly reports break it all down clearly.

Can you help with just SEO, not ads?

Absolutely. We offer SEO as a standalone service. Many restaurants start with local SEO and Google Business optimization, then add paid ads later once organic traffic is growing.

How long until I see results?

Paid ads typically show results within the first week. SEO takes 2-3 months to see significant ranking improvements, but we focus on quick wins first — Google Business optimization, review generation, and local citations that move the needle fast.

Does marketing integrate with my ordering system?

Yes. If you use our ordering platform, everything connects seamlessly — abandoned cart emails, order confirmation messages, loyalty promotions, and customer segmentation all flow from the same system. If you use a third-party system, we can integrate with most platforms.

Social Media

How does the AI know what to say?

We train the AI on your specific restaurant — your menu, hours, specials, policies, location, and brand voice. It doesn't give generic answers. It responds like a knowledgeable team member who knows your business inside out.

Will the AI sound robotic?

No. We fine-tune the tone to match your brand personality — whether that's casual and fun, professional and polished, or somewhere in between. Most customers can't tell they're talking to AI.

What if a customer has a complex complaint?

The AI is smart enough to recognize when a conversation needs a human touch. It escalates complex issues, complaints, or catering inquiries to your team immediately via text or email notification.

Which platforms do you manage?

Instagram, Facebook, TikTok, and Google Business Profile. We tailor content for each platform's format and audience. We can also manage LinkedIn and Twitter if needed.

Do I approve content before it goes live?

Yes. We share the content calendar ahead of time and you approve everything before it's posted. You always have final say. Once we learn your preferences, the approval process gets faster.

Can I try just the AI automation without content management?

Absolutely. Our AI DM bot, comment bot, and review responder work independently. Many restaurants start with automation and add content management later as they see results.

Pricing & Billing

Is there a long-term contract?

No. All plans are month-to-month with no long-term commitment. Cancel anytime with 30 days notice.

How fast can my business go live?

Most businesses go live in less than one week. Online ordering can be set up in as fast as 48 hours.

What payment methods do you accept?

We accept all major credit cards and ACH transfers. Billing is monthly, on the same date each month.

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